Choosing to engage a life coach is unlike most shopping experiences – you need to feel that your coach is trustworthy, credible and unique.

This was our focus when developing the brand and visual identity system for Jason Baldwin, an Australian entrepreneur and life coach based in Japan.

After meeting Jason, we knew right away that he was different. His strength in dealing with a challenging upbringing, growing his own business and championing youth support programs demonstrates that he does a lot more than simply ‘talk the talk.’

But how do you make a man stand out in a saturated market?

It all starts with a story – a story that resonates at every customer touchpoint of your business.

We extracted Jason’s story and used his business card, website, social media, brochures and email signatures to communicate key messages that leave a lasting impression. This was achieved by using custom graphics and image treatments to avoid the ‘stock photography’ feel often seen in the industry.

Jason’s logo, the ‘transformational roundel’ embodies the concept of a ‘journey’ and presents a visual outcome. It purposely includes a subtle Asian influence, in acknowledgment of Jason’s position in Japan.

Equipped with an emotive brand, Jason has the right foundations to continue changing people’s lives.