When quality talks to your customer.
Plane Tree Farm
On a journey spanning over 20 years, we’ve seen an incredible evolution for luxury homewares specialist Plane Tree Farm, but one aspect of the brand has never changed – quality.
In 1996, Plane Tree Farm founder and director, Jennifer Cross, engaged us to restyle her brand’s image. She wanted her brand to be seen as the ultimate destination for luxury bedding, fragrances, and homewares.
Challenge accepted:
We got to work and came up with an elegant and sophisticated new look. This was then applied across all touchpoints including stationery, signage, packaging, and marketing collateral.
Since those early heady days together, we’ve developed an ongoing and collaborative relationship with the brand, providing everything from marketing strategy to execution. In 2007 we even developed a CMS e-commerce website to make Plane Tree Farm accessible to the world. Other work includes print and email marketing, online and social media competitions, database harvesting, and customer loyalty programs.
We’ve also been heavily involved in the photography for the brand, taking many of the beautiful shots ourselves and art directing the entire visual strategy.
Most recently in 2014, we revamped the website to be fully compatible with mobile devices, including the latest Google SEO requirements.
Yep, as Fatboy Slim would say, “We’ve come a long long way together…”
Deliverables:
Brand Identity & Rollout
Print Management
Print Marketing Collateral
Stationary
Packaging
Signage
CMS e-commerce website
WordPress CMS Training
Photoshoot Production
Photography
Art direction & Product Styling
Image Manipulation
Copywriting
Database Harvesting Promotions
Online Promotions/Competitions
e-Newsletter Content & Creation
Jennifer Cross, Plane Tree Farm (Australia) Pty Ltd