Having worked with Lara for many years on my own personal growth and development. It was a joy to work on this new iteration of her business. I had created many marketing and promotional collateral for her in the past, under a previous business name, but this was something new and exciting. Miss Behaviour was born.

Good branding is what gets me out of bed every morning and here was an opportunity to work with someone who had contributed so much to me personally.

Working remotely due to location and COVID restrictions, I guided Lara through my usual brand workshop and co-design process. Involving the client in all stages is so beneficial to the final outcome. It allows the client to feel in control, engaged, and invigorated with the project at hand.

With a deep understanding of Lara’s process and teaching methods, I knew I could provide something that truly reflected the essence of her professional offering. Lara teaches about living your most enriched life, she does this by connecting people to their inner purpose via one-on-one mentoring, social media, group sessions, corporate training, tailored events, and luxury retreats.

Using Zoom video meetings and sharing my desktop, I was able to seamlessly present brand mark options, tag lines and colour selections for instant feedback.

The concept for this brand focuses on individuality, connection and uniting all parts of self and world. By asking relevant questions, I was able to summarise Lara’s diverse business offering into three categories: Mentoring, Training, Events.

With the final brand mark in place, I was able to help Lara visualise her Enrichment Model, create marketing collateral and supply digital logo files that have multiple applications for future growth. This included promotional items and a sub brand ‘The Hub’, a social media group that unites people to share and grow through conversation and shared experience. The final underscore to this awesome project was creating the tag line: Where Enrichment Lives.

This was truly an enriching project to work on, thank you, Lara.