TONY BIANCO

Creating a strategy that fits.

Tony Bianco is a legendary Australian fashion footwear brand that, in 2005, engaged us to propel their name to new heights.

The business had always been a strictly wholesale supplier, but the time was right to launch into direct retail.

Our mission was to reinvigorate the brand, creating a distinct design language that would communicate their premium aspirations. Over four years and eight successive seasons, we collaborated closely to create new awareness and bolster loyalty.

From bold outdoor and print campaigns, to online marketing – we helped our fashionable client reach their desired demographic through diverse media platforms.

In 2006, we identified a key e-commerce opportunity – a space where none of Tony Bianco’s competitors were at the time.

By 2009, sales growth for the brand grew more than 30%, the brand’s VIP database swelled to over 20,000 and individual stockists increased their sales by up to 100%.

Best of all, we’d achieved our goal to position Tony Bianco as a successful retailer, whilst continuing their healthy wholesale trade. The brand is a key supplier to Myer and David Jones and boasts a network of over 15 retail stores.

Tony Bianco’s signature denotes a focus on superior quality – hence our partnership was a perfect fit.

A few words…

Anthony Bianco, General Manager, Tony Bianco

GWD was engaged to reinvigorate Tony Bianco by executing an image overhaul. Graeme conceptualised a brand strategy that included a new brand mark, digital, press and outdoor advertising; resulting in outstanding outcomes and market share growth. I whole heartedly endorse the creative expertise and production know how of GWD.

Deliverables:

Brand Identity
Stationary
Packaging
Signage & In Store POS
Print Marketing Collateral
E-commerce
Wholesale to retail strategies
e-commerce website

Seasonal Advertising Concepts
Photoshoot Production
Casting
Art Direction
Magazine, Online & Outdoor Advertising
Media Placement
Strategies Competition & Database Harvesting Strategies
e-Newsletter Creation