Daisy is an app that provides women around Australia with support and resources to combat sexual assault and domestic violence – we were commissioned to help its development and launch.
A joint project by Medibank and 1800RESPECT, the brief for Daisy was unlike any other app we’d worked on before.
Backed by research that male perpetrators had a high instance of invading their partner’s phones, we had to design Daisy to blend in, not stand out. The colour orange was selected for the logo since over 60% of apps designed at the time used this colour, whilst the flower symbol provided a soft, non-invasive quality.
As branding experts, we produced the Daisy logo, advertising material and app interface. We recommended that important and sensitive information be contained deep within the app – at least three clicks away, to help discourage curious intruders.
Once the brand was created, the roll-out of marketing collateral and social media graphics followed. Our job was not only to provide design, but to deliver strategic art-direction and advice throughout the assignment.
It was a pleasure to contribute to a project with such a positive impact on society.
Graeme worked with us to create the logo and design features for Daisy. He joined the project at a critical time and made the critical difference. His capacity to attend closely to, and engage intelligently with the brief, was a welcome game changer. The result: better than we dared to hope.
Brand Identity & Strap Line
Mobile App UI/UX Design
Social Platform Graphics
Print Marketing Collateral
Digital Asset Management