Our director Graeme met Belinda Hughes by chance at a party and the rest, as they say, is history.
The two got talking about personal branding, but the conversation stalled when Graeme asked to see Belinda’s business card. A professional beauty consultant specialising in toxic-free products, Belinda had big ideas, solid knowledge – but not a great logo.
Belinda’s branding at the time didn’t reflect her natural health philosophies and certainly wouldn’t work with her idea to launch an online magazine, Natural Beauty Expert.
So we got to work. We provided all the usual suspects including business cards, stationery, postcards, social media images as well as the platform to make Belinda’s online magazine a success.
With years of publishing industry experience, we not only created a strategic and eye-catching platform, but provided insight into monetising the publication through advertising, advertorials and online promotions. We also created an easy-to-use content management system, as well as an intuitive e-commerce platform.
As with many start-ups, initial funds can be tight, so we made a plan for Belinda that would fit her budget, and focus on future revenue.
The results of our work so far have been beautiful, naturally.
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