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Graphic design (noun)
The art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.
1. the reason for which something exists or is done, made, used, etc.
2. an intended or desired result; end; aim; goal.
3. determination; resoluteness.
4. the subject in hand; the point at issue.
5. practical result, effect, or advantage: to act to good purpose.